Food Packaging Design

Preferred Brands Australia engaged Percept as the brand design agency to create new food packaging design for their Tasty Bite brand. The aim was to lift the shelf presence of this Asian retail food product range in Australian supermarkets.

Case Study

Food Packaging Design by Brand Design Agency, Percept

Originating in India, Tasty Bite is a huge brand in Asia and the USA. They chose Percept as the brand design agency for the food packaging design of their retail food products that sell in Australian supermarkets.

As with any international brand, there is a global brand design agency that provides a branding style guide that achieves consistency at a global branding level. However, as the Asian product range was a new line in the Australian market, there was plenty of concept development involved in the brand design for this food packaging design project.

Brand design agency, Percept, created the food packaging design to have a commercial and contemporary appeal, to feel trusted and appetising with an authentic Asian tone.

Included as part of this food packaging design project, brand design agency, Percept, organised a photo shoot and food styling.

Getting the imagery just right is key in the end result of food packaging design for all types of food products and ultimately their retail success.

Percept is a brand design agency with branding expertise, especially for FMCG food products. In a busy retail situation, quick communication and visual cues are key to good food packaging design. It should convey vital information so consumers can evaluate product range versus its competition. Furthermore, once they have selected their chosen FMCG branding, they will also have to select a product within the range.

Some key factors in decision making at a brand design level are authenticity, value for money and perceived quality. Once it comes to product selection other factors come into play such as preferred flavour variant, level of spice, ease of preparation and dietary information.

In fact, these are only a sample of the kinds of purchasing decisions that happen in an instant with food packaging design at point of sale. As a professional brand design agency, Percept are adept at identifying these considerations and help the consumer make decisions with clear information hierarchy, visual cues such as icons and clear labelling of FMCG product benefits.

There is a lot more to successful food packaging design for the retail market than people often think, and that’s why Percept is a brand design agency in Sydney with a reputation as one of the most effective in branding for food products.