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Percept Brand Design work closely with the Sydney Unilever Food Solutions team to develop brand label and SKU packaging designs for professional use within Australasia. Their food products are aimed at chefs and must appeal to their high standards.

Brand packaging and SKU label design work for food products should always be authentic and appetising. High quality food photography is used to enhance the attractiveness of the pack designs whilst displaying that the end result will not appear as packet mix solution.

When working with Unilever on their label designs, our choice of typography is influenced by the country of origin of the product and it should be clearly legible so as to quickly communicate the what the SKU is.

We also remain conscious of informing the chefs of portion numbers and recipe steps using icons to clearly communicate.

The packaging designs also reinforce the global branding efforts of the various Unilever master brands and sub-brands, so keeping their logos clearly visible in the appropriate hierarchy on each pack design is of strategic importance.

International branding guidelines are also observed to ensure cohesion of the Unilever brand and sub-brand logos on label designs throughout the world.

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