An engaging infographic and annual report design for NSW Elder Abuse Helpline & Resource Unit.

Case Study

The Challenge

The NSW Elder Abuse Helpline & Resource Unit was established as part of the NSW Ageing Strategy to help intervene and prevent incidences of elder abuse. The organisation offers a free service that provides information, support and referrals relating to the abuse of older people living in the community across NSW. Over the financial year, EAHRU has seen many changes and were involved in many exciting events. They wanted to present these in an annual report design that used infographics to convey key information.

The Solution

Percept created a visually engaging annual report design, utilising the recognisable, organic shapes present in the brand’s identity to highlight key content. These add a soft touch to the document and help to indicate growth and positive change within the organisation.

The vibrance of the brand colours adds energy and warmth to the annual report design and help to positively promote the organisation’s role in the community. The infographic design style takes visual cues from the logo and brand elements with their organic, rounded forms. Weaved throughout the report, they create bold and visually engaging graphics which help readers navigate through a lot of information. Most importantly, they create an easy-to-understand snapshot of important data and statistics.

EAHRU’s brand personality and values are effectively captured in their new annual report design. It has become an effective tool for educating the community and stakeholders on the significant impact that elder abuse has in the community and keeps them up-to-date on what the EAHRU team have achieved over the financial year.