Sydney company Peoplebank required corporate identity design for their new brand, Propenso, which specialises in executive recruitment.

Case Study

From the Peoplebank stable comes Propenso, a recruitment brand that specialises in executive level sales, marketing, consulting and strategy placements.

Percept were chosen to design the corporate identity, company brochure and website for this new Sydney brand.

With a focus on premium branding, the Propenso corporate identity was to be perceived as high quality, connecting with executive level talent and communicating on their level.

We developed an identity with strength, class and clarity to represent the brand. These things, combined with a sophisticated colour palette position the company well in an effort to attain instant credibility in a highly competitive national marketplace.

It has also been described as a slick, modern and contemporary corporate identity design.

The company brochure that is doing an effective job of establishing the company as a leading force in this sector of the recruitment industry.

The printed marketing material is backed up by the corporate website which is consistent in design style.

Since the launch of the new company identity, corporate brochure and website, they have asked Percept to be involved in the corporate identity and brand design for other companies within their group.