Organic beauty product website design by Percept in Sydney, including e-commerce online store for this Australian company.

Case Study

After designing their brand and packaging, the next brief was to develop an e-commerce website for this beauty brand with a modern and sophisticated look and feel.

The Ivi Organic products are currently sold online with a long term goal of taking the product into the retail space.

Percept were asked to design a customer experience – a brand, packaging and website that tells a story, takes them on a journey and the products will be delivered packaged as a gift.

The deliverables on this project were the logo and branding, packaging design (labels and boxes), e-commerce website, photoshoot, stationery and product brochure.

The branding features a set of custom illustrations as the hero element, which is ownable by Ivi Organic, helping them stand out in their category.

The illustrations of woman in several poses showcase soft and beautiful parts of the female body; the concept is inspired by Picasso’s famous line drawings; they are modern, fluid and feminine; the brand colours of black and white with subtle hints of pink establish a premium feel.

The photography style is aspirational, elegant, fresh and natural.

The e-commerce website for these beauty products is designed to take users on a journey, as they discover the inspiring story of three women and the products are designed to naturally enhance ones beauty from the inside, out.

The outcome is a brand story and website user experience that both Percept and our client are very proud of.

After the website was successfully launched, users are now enjoying the Ivi Organic online experience and are compelled to engage with the brand through the blog and subscribe options.

The client is also enjoying great sales results for their full product range too.

If you are interested in an e-commerce website design for your business, contact us today.