Professional brand label design and food packaging SKU designs for Unilever Australasia in Sydney.

Case Study

Percept Brand Design work closely with the Unilever Food Solutions team in Sydney to develop brand label and packaging design and roll-out to their SKUs.

Their food products are for professional use within Australasia and are aimed at chefs. As such, they must appeal to their high standards.

Brand packaging and label design work for food products should always be authentic and appetising.

For every SKU, high quality food photography is used to enhance the attractiveness of the pack designs whilst displaying that the end result will not appear as packet mix solution.

When working with Unilever on their label designs, our choice of typography is influenced by the country of origin of the product. It should be clearly legible so as to quickly communicate the what each individual SKU is during the busy services times of a commercial kitchen.

We also remain conscious of informing the chefs of portion numbers and recipe steps using icons to clearly communicate this information.

The packaging designs also reinforce the global branding efforts of the various Unilever master brands and sub-brands. Keeping their logos clearly visible in the appropriate hierarchy on each pack design is of strategic importance to each brand family.

International branding guidelines are also observed to ensure cohesion of the Unilever brand and sub-brand logos on label designs throughout the world.