MCR are an IT services provider in Australia offering business partnerships in the form of consultation, sourcing and implementation of technical services. Percept is a branding specialist in Sydney, Australia, commissioned as their brand consultants. The task was a repositioning brief that covered everything from their corporate logo design to marketing communications design.

This project began with brand consultants, Percept, assessing the company’s positioning. From the research and workshop phase, it was recommended that their existing branding was not working as well as it could and a redesign was the best option.

We simplified and sophisticated the branding with a view to strengthening the way it would work not just as a stand alone corporate logo design, but in a broader corporate branding system that would also include a wide range of marketing communications.

As well as refreshing their corporate branding, their marketing communications design was also updated, including the presentation folder, company overview, product brochure and website design for this tech company by brand consultants, Percept.

The Sydney based consultancy present varying information depending on a customer’s needs and needed their branding package is designed to be flexible.

Brand consultants, Percept, intended to give all presentation material a common thread. The branding has a folder that introduces the corporate colour panelling system which essentially ties together all MCR marketing communications and marketing collateral. The folder itself houses documentation of different shapes and sizes that are cohesive in their look, making for professional new corporate branding.

Once Percept, the brand consultants, had decided on the corporate branding colour and panelling system for the brand design of all MCR marketing communications, a way was needed to clearly distinguish one product brochure from another. Brand consultants, Percept, devised a solution to use photography to achieve this as well as encapsulate visually what the content was all about.

The website design was then created to fit with the rest of the printed marketing communications.

Being a large organisation in Australia, MCR required a vast range of elements to make up their office stationery suite. Slick and corporate was what the brief required from Percept as their brand consultants in Sydney, Australia, and it shows in the clean and sophisticated end result.

Business cards, letterheads, followers, with compliments slips and envelopes were all designed and printed. Consistently tying all elements together with the new corporate branding created by Percept , the brand consultants in Sydney, Australia.

Do you have a similar project you would like to discuss? Contact us now.