Visual identity and strategic design for Sydney consultants Incept Labs. Percept were responsible for company naming, logo development, communications and corporate brochure design.
Incept Labs are based in Sydney, offering strategic consultancy for large corporate companies. Sydney creative agency Percept were hired as their branding consultants, to help develop the visual identity and strategic design for this new venture.
Percept began with company naming and brainstorming, which eventually produced the outcome, Incept Labs.
Percept were heavily involved in the strategic design and positioning of the company and developed a suitable creative strategy for their communication design. It was to connect with their target audience in an effective way, delivering appropriate messaging to achieve pre-determined responses.