The Challenge

Scully Legal, a law firm based in Sydney’s West, approached Percept as their chosen brand designers. The task was to create a corporate identity that projects a professional, established and reputable image to the Australian legal industry and their potential clients.

Their legal firm had been established for many years, with a host of loyal clients. They wanted to grow the business to take on new partners, and to do so required the help of Sydney brand designers to assess their branding and design a new corporate identity to represent their company.

The Solution

Brand designers, Percept, began the corporate identity package with the logo design. The new corporate identity was then rolled-out to include a company stationery package, office signage and their website design and development.

To give the corporate identity a feeling of personality, the brand designers of Percept, conducted a budget-friendly, on-site photography shoot, providing them with imagery of both the office environment and the staff members to be used within their digital design, website design and printed marketing communications.

The end result of this corporate identity project is a professional look that has enhanced their already good reputation within the legal industry in Sydney.

Looking for brand designers? Percept would love to discuss your corporate identity project. Contact us now.