The Challenge

Shore Hire is a trusted Australian supplier of high quality shoring, propping and traffic equipment to the construction industry. They provide a comprehensive and innovative product range, backed by reliable advice from experienced staff.

Shore Hire approached Percept Brand Design with the goal of updating their product catalogue design. The catalogue was to remain current for a life-cycle of two years and needed to reflect the company’s values of ‘Engineering Safe Work Solutions’, to convey the idea that safety is paramount.

The Solution

Australian creative agency, Percept began with the product catalogue design. Of all the marketing collateral in their arsenal, the product catalogue is the most important tool for Shore Hire’s business. Percept approached the task accordingly, coming up with a new design that was strong, simple to follow and clear in its communication.

The result was a quality product catalogue design that positions Shore Hire as the leader in their field. It is a functional sales tool for the sales team as well as a professional leave-behind that can be referenced as an easy-to-use guide for the construction industry in an effort to find the right equipment for the task at hand.

Once the product catalogue design was complete, Percept helped Shore Hire with their promotions and marketing collateral across print and digital platforms, including the design of items such as brochures and ads.