Visual Communication Design for Brand Communications
The Challenge
Endeavour Mutual Bank was formed when Select and Encompass credit unions joined forces, rebranding and relaunching as a mutual bank.
They approached visual communication design agency, Percept, to help them with the rebranding project. This included company naming, brand identity and the graphic design of all their brand communications.
The Solution
With plenty of visual communication design expertise, Percept, was a great fit for this rebranding brief.
We approached the company naming and development of the brand identity with the aim of embracing people and celebrating their ownership of the new bank.
The creation of brand communications was the next part of the rebranding project. Visual communication design agency, Percept, provided Endeavour Mutual Bank with the brand communications they needed for the launch as well as the roll-out for all marketing communications and brand collateral they required for day-to-day operations.
The colour palette from the brand identity runs throughout all items used in brand communications providing a common thread and a highly recognisable and look that is unique to their company. This helps them own a territory in comparison to financial sector competitors.
A clean graphic design style features throughout the brand communications and all pieces of marketing collateral that were created as part of the roll-out.
Percept developed a visual communication design style that features a contemporary combination of typography, personality, tone of voice and illustration. The sum total of which brings character and clarity to all their brand communications.
