Branding & Graphic Design
Brand agency, Percept, was engaged for branding and graphic design services on this performing arts project. The Sydney Opera House Concert Series is a music event for NSW Government Department of Education and Training.
Branding & Graphic Design by Brand Agency, Percept
NSW Government Department of Education and Training organise an annual musical called Concert Series. Brand agency, Percept, was chosen as the preferred supplier for branding and graphic design services for this music event.
The event sees school children from throughout New South Wales performing in The Sydney Opera House in disciplines from choral to instrumental.
Brand agency, Percept, began the branding and graphic design project with the logo design. The logo was designed to capture the energy of the event as the brief requested that it be youthful, fun and dynamic.
When designing the Concert Series program, brand agency, Percept, managed to save the client money on their budget for this project by printing the internal pages in a single colour.
Rather than it looking like a cost saver, this tasteful graphic design feature enhanced the overall product while still remaining true to their branding. Percept decided on a full colour cover for further branding recognition and that extra appeal at point of sale.
Depending on their purpose, differing production techniques were applied to keep costs reasonable without sacrificing the integrity of the branding and graphic design.
As part of the branding and graphic design project, brand agency, Percept, implemented a variety of signage design applications for this event. Of note were the huge banners that flanked the stage and the large format signage design that graced The Sydney Opera House public walkways for the weeks leading up to, and during the event. This provided huge exposure for the branding design.
If you could also imagine hundreds of children all dressed in the same T-shirt performing on stage in The Sydney Opera House. Simple branding and graphic design by brand agency, Percept, utilising just the icon from the logo on a black T-shirt, made for quite a powerful effect in such a situation.