Connecting past and future with an engaging new name and brand design for a telecommunication services provider in Sydney.

Case Study

The Challenge

Enablis is the new name for a leading managed communication service provider who had previously been leveraging off the well-known UK telecommunication services provider, Azzurri Communications. Due to the growing disconnect with the UK company, it was time to relaunch under a new name. Sydney branding agency Percept were approached to help bring this vision to life by creating a new brand design for Enablis.

The Solution

The new Enablis brand design represents a fresh beginning whilst keeping a connection to the past. The icon works as an arrow moving forward, representing the company’s eagerness to expand in the future and their ability to provide the perfect, customised, communications solution.

A personable, friendly touch comes across with the round font choice, showcasing the approachable nature of the company, attracting consumers to contact, connect and form a partnership with them.

The brand design was rolled out across a variety of marketing collateral including corporate stationery and a case study template. Standing apart from its competitors, the brand design Sydney features a system with a distinct colour palette that resonates with the predominantly male audience base, and establishes the company as a trusted partner in communication technology with a unified brand design across all executions.



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