Branding design and logo design Sydney for a courier company by design agency, Percept.
Federation Couriers are a South Sydney based Australian transport company who have since been bought by a larger operator. They came to Percept, the branding design agency for a rejuvenation of their logo design and branding design which involved logo redesign, corporate stationery, corporate brochure design, uniforms and vehicle signage.
As a medium sized player, they were different to other logistics companies. Federation were as technology savvy as their larger competitors with the vitality and flexibility of smaller transport companies.
Whilst always remaining professional, this was a company with a fun culture and the directors encouraged branding design agency, Percept, to reflect this in this logo design and branding design project to communicate the dynamic operation that they were.
Branding design agency, Percept, also came up with a corporate brochure design that illustrated that they were not the same as the competition. Percept utilised the circular shape of the logo and branding design for this document and had some fun with the page layout.
Percept is the design agency that introduced a character which is derived from the logo and branding design, adding to the company’s personality. This was applied to staff uniforms which clearly featured the logo and branding design. The apparel itself was also more fashionable and on-trend than those worn by other companies.