Quality logo and branding design for a courier company by Percept Brand Design Agency Sydney.
Federation Couriers are a South Sydney based Australian transport company who have since been bought by a larger operator. They came to Percept Brand Design Agency for a rejuvenation of their logo and branding design which involved logo redesign, stationery suite, corporate brochure design, uniforms and vehicle signage.
As a medium sized player, they were different to other logistics companies. Federation were as technology savvy as their larger competitors with the vitality and flexibility of smaller organisations.
Whilst always remaining professional, this was a company with a fun culture and the directors encouraged us to reflect this in this logo and branding design Sydney project to communicate the dynamic operation that they were.
We also came up with a brochure that illustrated that they were not the same as the competition. We utilised the circular shape of the logo and branding design for this document and had some fun with the page layout.
We introduced a character which is derived from the logo and branding design, adding to the company’s personality. This was applied to staff uniforms which clearly featured the logo and branding design. The apparel itself was also more fashionable and on-trend than those worn by other companies.
Upon the sale of the business, the client attributed an increased worth of their company to their investment in the branding overhaul.