Percept breathe life into Ambius’ BiOrb Terrarium and LivePicture marketing communications with new product brochure design.
The product brochure design was to speak to the target audience in the Hospitality and Wellness Industry and establish BiOrb as a premium product to enhance the client’s working environment and give their customers a feeling of wellbeing.
The challenge was set for Percept to achieve a target sales figure of $20k within the first 3 months of the launch.
Percept created a new product brochure design, using typography to make the point, based on the concept “Bring the Outside In”.
Bringing a piece of the rainforest into your work space was the core of the idea. The tranquility and sanctuary of the forest contained for you to enjoy indoors. Rich lush layered imagery wraps around the text and the BiOrb itself, creating a strong connection between a hotel foyer or waiting room and the natural environment. A die-cut was used on the front of the brochure to draw focus to the product and emphasise the key messaging.
The brochure design was launched at the National Sales Conference and immediately received strong support from the Sales Team. This led to another project, which was the product brochure design for LivePicture.
A similar theme was applied using typography that interplays with photo imagery of the plant life to illustrate the unique proposition of this product. Essentially, it is live art, featuring plant-life, aimed at the professional work-place and office environment.
With the launch of the product in September and an aim to reach $20k of sales in the first 3 months, the client was happy to announce that this target was eclipsed by more than 2.5 times the sales in that period, and they feel that the new collateral supporting their product continues to position Ambius as a innovate company, with the flexibility & versatility to keep it at the forefront in the industry.