The Challenge

Konnect is a corporate training and development centre in Sydney whose range of products offered in 7+ industries, under training and conferences, have quickly gained a reputation for high-quality, relevant and well researched content.

They approached brand agency, Percept, in Sydney, to create a new brand identity design as they realised there was good market awareness of the events and training offered, but no real awareness of their company as the facilitators. The new brand identity needed to establish them as being at the forefront of learning and researched training, providing them with a strong presence in a rather traditional category as an education institution.

The Solution

Percept is a brand agency in Sydney. We created a modern crest icon that sits at the centre of the brand identity. It represents a place of learning that is up-to-date on current market trends in education. Utilising connected shapes that have been created around the letters K and L, the elements within the crest of the brand identity, reflect the multiple aspects within the company and are a nod to networking.

Brand agency, Percept, chose a mono colour palette, which is paired with gold to establish a contemporary and trustworthy brand identity design. Combine this with bold, contemporary typography, the new brand identity is synonymous with industry confidence that’s in-tune with today’s training requirements.

As part of the brand identity project, Percept created an engaging new website design using a dynamic search filter that helps customers find relevant events. Navigation is streamlined and minimal, allowing the content to be the hero. The brand identity design as a whole, is bold, with a strong presence that allows them to stand out and connect with potential customers.

If you are looking for a brand agency, Percept would love to hear from you. Contact us today.