Brand Naming & Corporate Identity

Brand naming and corporate identity design for a healthcare industry client. Including brand naming, logo design, corporate identity, company stationery, brochure design and website design.

Case Study

Brand Naming & Corporate Identity Design

Understanding the importance of brand naming and professional corporate identity design in the healthcare industry, Novadien, who are based in south-west Sydney, approached branding agency, Percept, to create their full corporate identity package.

Starting from scratch with the brand naming for the new company, branding agency, Percept, developed the unique and memorable name Novadien Healthcare. It represents the organisation who specialise in innovation in the healthcare sector.

The corporate identity design was then developed to create an appropriate image and represent the company values which are: professional, trustworthy, innovative, global, scientific, safe and clean.

The corporate identity design project centres around the logo design, which is fresh, yet corporate with a contemporary feel, incorporating a metaphoric symbol for innovation and safety.

The spread wings symbolise taking flight and moving to the future while providing cover, comfort and security. The bold uppercase font also creates a feeling of strength and trustworthiness.

Branding agency, Percept, then rolled out this corporate identity design style to the company stationery package, corporate website design and product brochure as their suite of marketing communications. All these items work together, creating a very strong and professional brand naming and corporate identity design package by the Percept branding agency, which represents the company and its products well in the marketplace.