Brand designers, Percept, were engaged for this finance conference event branding project, to be held in NZ by RAMS.
Event Branding by Brand Designers, Percept
RAMS is a well known name in the Australian finance sector specialising in home loans.
Brand designers, Percept created the RAMS brand identity and were called upon again to develop the event branding for the RAMS National Franchise Conference being held in Queenstown, New Zealand (the first time the event was held outside of Australia).
The theme for the finance conference was Together Towards Tomorrow with attendees of 66 franchises attending the corporate event as well as RAMS representatives and sponsors.
The event branding needed to be versatile enough to be used at the venues, on merchandise and throughout digital and print items. Everything that Percept’s brand designers created, was to compliment the RAMS logo and reflect the location and theme of the corporate conference all throughout the event branding on each item that was executed to promote it.
The event branding represents the focus of the corporate conference by creating a feeling of change, growth, leadership and starting a new journey, all ideas which are communicated through the design.
Brand designers, Percept, created an icon that is an upward pointing arrow to reflect growth, positivity and progression. The icon also represents the snow-capped mountains of Queenstown and the shape of three T’s for the conference name. It is complimented by a clean, corporate type solution. Colours have been utilised from the corporate colour palette for brand strength and consistency.
The logo design was the feature of the event branding and it was easily adapted and rolled out across several items of marketing communication design to form the visual identity of the conference, including print, signage and online.
The visual identity for the event branding was embraced by the delegates as memorable and aspirational with a look and feel that enabled RAMS to effectively market and communicate the essence of the conference successfully.