Discovery

As the brand designer for Shire Realty, Percept explored what truly sets the agency apart in the competitive property landscape.

A series of brand strategy sessions were designed to work with key stakeholders and peel back the layers of Shire Realty’s unique approach — putting the client at the centre of everything.

Percept examined their journey from a community-focused agency to a rapidly expanding force in the property market, identifying the values, behaviours, and aspirations that have fuelled their success as a business.

This process revealed Shire Realty’s commitment to a client-centric, approachable ethos that also holds a strong, ethical stance.

The discoveries enabled Percept to create a brand identity that aligns the brand with its core values. This was achieved by using an informed framework that set the stage for both immediate success and sustainable long-term growth.

Brand Strategy

The brand strategy for Shire Realty was built to scale with their rapid growth,
but without losing the personal touch that has become the cornerstone of their brand identity. Percept worked closely with their team to define their core pillars: Family, Homely, and Transparency. These pillars became the guiding lights as we developed a brand strategy and brand identity that would continue to build on Shire’s strong community foundation while embracing new opportunities for expansion in the future.

To set Shire apart, we embraced a no-nonsense policy that aligned with their “straight-talking” ethos—something that resonated deeply with their growing base of clients. From this base, Percept created a bold, clear, and accessible brand story that would scale across every touchpoint, from their local office experience to their diverse property offerings.

The brand identity was positioned to capture both the familiar warmth of an agency that will match you with the perfect home, while retaining the savvy professionalism that appeals to vendors because it is essential for success in the competitive property market.

Brand Positioning

Brand Stance — We’re a client-centric property agency with a no-nonsense policy.

Brand Descriptor — The no-nonsense Property Agency.

Brand Phrase — Your property journey starts here.

Brand CTA — Start a new era.

Brand Tagline — Shire Realty. A new era.

Brand Identity

The brand identity radiates warmth, transparency, and trust, aligning perfectly with the mission of making every property journey personal and genuine.

The brand identity is anchored by a modern logo design that balances simplicity with warmth, ensuring the brand feels both professional and approachable. The typography is bold yet elegant, ensuring clear legibility and brand awareness when used across all media platforms.

Throughout the brand identity, the colour palette is a harmonious mix of warm earth tones and sleek neutrals, reflecting Shire’s commitment to being grounded in community while remaining professional and forward-thinking. Each colour choice for the brand identity supports the agency’s values — honesty, transparency, and a welcoming approach to property.

The photography style created for this brand identity captures real people in real homes, making the brand identity feel authentic, warm and inviting.

In partnering with brand designer, Percept, Shire are now proud of their brand identity. Rooted in inclusivity and connection, their new positioning blends professionalism with a personal touch that will be key to their future growth.