The Challenge

Stowe Australia was established in 1910 and is a leading electrical and communications installation specialist with a strong reputation for performance, quality and reliability. As the brand has equity, they had largely relied on word of mouth and reputation to win business. In the current competitive environment, the task was to evolve their brand image and reposition their B2B communications. We were to showcase the company’s offering by designing corporate collateral that would assist in business pitches and tender applications.

The Solution

Throughout Stowe’s history, a number of logo variations have been used, causing confusion within the company, we refined the logo design and created a master logo suite along with a corporate styleguide to establish consistent brand usage.

Following the logo refinement, Percept created a suite of print communications, featuring copywriting that repositioned the brand, utilising a new tone of voice.

The refreshed design mimics Stowe’s business approach – clean, ordered and engaging. This new design style flowed throughout their stationery, capabilities document, advertisements and print communication collateral.