The Challenge

The Trades Team wanted a new brand identity design to represent their Sydney business and chose design branding agency, Percept, for the task. The brand identity design needed to give off an impression of professionalism and strength, balanced with an established and reputable feel.

The Solution

Design branding specialists, Percept, created a clearly identifiable holding shape with clean typography. The Percept design branding agency then created a strong brand identity design which portrays a feeling of trust, reliability and authenticity. It is an effective badge-like device that represents the wide variety of trades and services that the company offer.

The brand identity design features a colour palette that covers a range of blues, which work well with white to theme any brand collateral and a set of silhouettes literally cover-off on all the services provided, clearly showing tradies from painters to plumbers.

The brand identity design  created by Percept has been rolled-out to all design branding executions including; company stationery, printed marketing brochures, website design and digital design.