The Trades Team represent a workforce made up of many services. They engaged Percept in Sydney to come up with a brand identity design that would provide them with a strong image as the one-stop solutions provider.
The Trades Team wanted a new brand identity design to represent their Sydney business and chose Percept for the task. It needed to give off an impression of professionalism and strength, balanced with an established and reputable feel.
Using a clearly identifiable holding shape with clean typography, branding agency, Percept, created a strong brand identity design which portrays a feeling of trust, reliability and authenticity. It is an effective badge-like device that represents the wide variety of trades and services that the company offer.
The brand identity features a colour palette that covers a range of blues, which work well with white to theme any brand collateral and a set of silhouettes literally cover-off on all the services provided, clearly showing tradies from painters to plumbers.