The Trades Team represent a workforce made up of many services. They engaged Percept to come up with a brand identity design that would provide them with a strong image as the one-stop solutions provider.

Case Study

The Challenge

The Trades Team wanted a new brand identity design to represent their business. It needed to give off an impression of professionalism and strength, balanced with an established and reputable feel.

The Solution

Using a clearly identifiable holding shape with clean typography, Percept created a strong brandmark which portrays a feeling of trust, reliability and authenticity. It is an effective badge-like device that represents the wide variety of trades and services that the company offer.

The colour palette covers a range of blues, which work well with white to theme any brand collateral and a set of silhouettes literally cover-off on all the services provided, clearly showing tradies from painters to plumbers.

The brand identity design has been rolled-out to company stationery, printed marketing brochures, website and digital design.