Property branding and marketing design in the form of brochure design, marketing collateral and advertising campaigns by Percept Brand Design Sydney.
Ashe Morgan Winthrop (now just Ashe Morgan) are the largest originators of commercial property development finance in Australia. They chose Percept for this property branding and marketing project in Sydney.
The finance sector is traditionally conservative in terms of design, whilst we did not want to move away from a look of stability, we intended to give them a slightly creative and more modern feel for the conservative look that is expected.
Based in the Sydney CBD, they invest in graphic design services when branding a property development, creative environmental signage to increase its exposure, proposal document layout and tender brochure design.
Percept improve the impact of their presentations with property branding and marketing design. The investment has been paying off for the AMW team and they have been enjoying an increased success rate for their bids, thanks to a little help from Percept with property logo design, property branding and marketing design for their development in Sydney.
AMW also advertise their finance services in a Sydney auction house that sells high-end commercial property. Successful bidders will require finance and they may not be decided on who they would call on to arrange this.
Percept were asked to conceptualise a corporate brochure design that would help sway those who had not made up their minds. We came up with the relax concept and the client loved it, but more importantly it worked for their target audience.
We were then briefed to design advertising campaigns for this client that would give potential customers a reason to contact them. We strategised many different concepts which were distilled down to a final few that ran as advertising campaigns in Sydney newspapers as well as throughout Australia’s other capital cities.
The simple illustration style gave AMW a look that stood out from the clutter and effectively communicated their message. The idea was to present AMW as an approachable organisation. The advertising campaigns earned AMW returns multiple times the size of their investment in the design of the advertising campaigns themselves.
If you are interested in property logo design, property branding and marketing design, graphic design and advertising campaigns for a development in Australia, contact Percept creative agency Sydney for a proposal today.