Quality annual report design and printing by Percept creative agency Sydney.
A quality annual report design and printing was required. The project called for it to be suitable for printing as well as online use as a PDF.
The brief was to improve the quality and professionalism of the annual report design and printing, but not move too far away from annual reports of previous years. As such, there was an element of familiarity for their members and stakeholders who would be the readers of this document.
It was also a requirement to use the colour palette of their existing corporate identity which is red and blue.
As with all annual report design and printing, clear communication of key information is very important. The design keeps this front of mind throughout the document so the reader can quickly and easily access the information that is important to them.
A combination of client supplied images and stock photography is used throughout to ensure the project came in on budget without sacrificing too much from a visual perspective.
Considering the variation of image quality across these different sources, the Percept creative agency worked some special colour treatment into the images which acted as a clever design feature that could also mask deficiencies of quality where it was an issue.
Creative agency, Percept Brand Design, not only came up with the annual report design, but also managed the printing and production for this client. Due to the majority of users now downloading the PDF version from the website, the printing was done digitally as it was not a particularly large quantity.