Percept were selected as brochure designers for a series of company brochures owned by Australian company, Byron Group.

Case Study

The Challenge

Byron Group consists of seven Australian owned and operated companies that design and manufacture a wide range of high quality equipment for the health, aerospace, emergency response and management industries.

The brochure designers brief was to create a fresh direction for Byron Group and incorporate this into a new style of company brochure format which represents the parent company’s versatility as a manufacture and engineering solutions provider. The brochure designers would present Byron Group as a professional, modern company with cutting edge technology and experience.

The Solution

Sydney brochure designers Percept, created a visually appealing set of brochures that communicated the various companies within Byron Group, yet each works well in isolation.

The graphic device derived from the star shape from the Byron Group logo is used as a dynamic brand element that carries throughout the collateral for all companies. The lines around the star represent the various companies working together in synergy as part of the over-arching parent company.

Percept, the brochure designers in Sydney, approached this project with practicality in mind, using an easy-to-follow format with two of the companies shown at a smaller size to represent the hierarchy within the group.