The Challenge

Communication designers, Percept, work with Australian companies to help them clarify and convey their messages in the best way possible. In this project, aviation refuellers, Caltex, required infographics design for a set of safety notification to be created in a similar style to their existing set for truck drivers.

For communication designers, Percept, it was important that the infographics design met the brief by visually communicating clearly to the aviation team and were flexible enough to be applied to a variety of different sized collateral. This is why they engaged expert communication designers, Percept.

The Solution

With plenty of communication design experience, brand agency, Percept approached this project with a tried and tested process. The infographics design for the new aviation refuellers safety signs continue the clean Caltex brand aesthetic, utilising strong block colours and simple, solid illustrations.

Each illustration visually depict a recognisable scenario – simple in execution but effective in communication design, with minimal text required, which is the point of effective infographics design.

Dimension and detail are added to create a more realistic engine rendering, with jet propeller blades protruding outside the engine for customisation to the field of aviation.

The communication designers at Australian brand agency, Percept, developed a flexible infographics design system using safety cone holding devices to ground individual illustrations, letting them also work as stand-alone icons.

Do you have a infographics design project suited to communication designers? Percept is a brand agency that is here to help. Simply contact us here.