Brand communications was a big part of the rebranding project which saw Select Encompass Credit Union relaunch as Endeavour Mutual Bank. They engaged visual communication design specialists, Percept, for this work.
Visual Communication Design for Brand Communications
They approached visual communication design agency, Percept, to help them with the rebranding project. This included company naming, brand identity and the graphic design of all their brand communications.
The creation of brand communications was the next part of the rebranding project. Visual communication design agency, Percept, provided Endeavour Mutual Bank with the brand communications they needed for the launch as well as the roll-out for all marketing communications and brand collateral they required for day-to-day operations.
The colour palette from the brand identity runs throughout all items used in brand communications providing a common thread and a highly recognisable and look that is unique to their company. This helps them own a territory in comparison to financial sector competitors.
Percept developed a visual communication design style that features a contemporary combination of typography, personality, tone of voice and illustration. The sum total of which brings character and clarity to all their brand communications.