With a 26 year history, Percept is a design agency that’s experienced in infographic design as well as a full suite of branding services. Professional infographic designers are in high demand these days, because generally speaking, people can find traditional graphs boring. Some can be hard to understand, making clarity and creativity very important in the art of visual communication design.

In order to display data in a more interesting way that will be noticed and better understood, there has been a tendency in recent times to use well thought out infographics design to illustrate key information to a reader. As a result, infographic design is now very popular as companies try to communicate more effectively and keep things aligned with their branding design.

Percept is a design agency Sydney that specialises in branding and communication design. This gives us an advantage when working on projects that involve infographics. Because our expertise helps in producing styles that are authentic to company branding and our training ensures that the best visual communication design techniques are harnessed when conveying detailed information in a creative way.

A branding specialist, with a team of professional infographic designers, Percept is a design agency Sydney that uses a combination of imagery and text to quickly convey data in a better way than traditional graphs.

The level of complexity varies depending on the topic and budget of the project. Infographic design can be photographic or illustrative in style and in most cases, they are created in a way that best fits with the look and feel of the company branding they represent. Often they feature the subject matter, so as to literally depict a particular statistic.

Research shows that people are far more likely to take interest in the information communicated by an infographic design. It is proven that there is a better retention rate for information when it is delivered in this format due to the interaction and association with visual cues.

Brand designers such as the Percept design agency Sydney, can present data in a way that will engage the viewer to assist them to understand it more quickly. As you can see by the variety of projects shown here, infographic design can take all types of style. As infographic designers, we enjoy the challenge of effective communication design. Every infographic design project we take on, presents a great opportunity to have some fun with statistics and otherwise bland information in a more visually interesting way.

Contact us if you would like to discuss your infographics project requirements with Percept, design agency Sydney.