Corporate Identity

Peoplebank required corporate identity design for their new brand, Propenso, which specialises in executive recruitment in Australia. They engaged Percept Branding. The brand positioning project also included the development of a corporate brochure and corporate website design.

Case Study

Corporate Identity by Percept Branding

From the Peoplebank stable comes Propenso, a recruitment brand that specialises in executive level sales, marketing, consulting and strategy placements. Branding specialist, Percept, was chosen for the corporate identity design which included their corporate brochure and corporate website design. All these elements combine to position the new Sydney company in a competitive branding market.

With a focus on premium branding, Percept approached the Propenso corporate identity design to be perceived as high quality, connecting with executive level talent and communicating on their level.

Branding experts, Percept, developed a corporate identity with strength, class and clarity to represent the new corporate brand. These things, combined with a sophisticated colour palette, position the company well in an effort to attain instant credibility in a highly competitive national marketplace.

Since launching, the branding has been described by the client as a slick, modern and contemporary corporate identity design Sydney.

The corporate brochure design is also doing an effective job of establishing the company as a leading force in this sector of the recruitment industry.

The printed marketing communications are backed up by the corporate website design which is consistent in style and tone of voice, effectively communicating with the target audience.

Since the successful launch of this corporate identity design Sydney, including the corporate brochure and corporate website design, they have engaged branding agency, Percept, again to be involved in the corporate identity and brand design for several other companies within their group.