Percept, digital design agency Sydney, believe the key to this digital marketing campaign is the clarity of the messaging and creative. This provides the best platform to effectively communicate with the target audience.

CASE STUDY

The Challenge

Champion Homes engaged Percept, digital design agency Sydney, to develop a clear and versatile digital marketing campaign for their Rent Buster promotion. This is because their original creative campaign and its messaging was successful only when animated and had limitations as a flat graphic.

Percept, digital design agency Sydney, knew the key part of the brief on this digital marketing campaign was to ensure the messaging was direct. It also had to be easy to understand at a quick glance by the target market i.e. first home buyers and investors.

It was imperative that the creative for this digital marketing campaign had the flexibility to work across various platforms (animated display ads and flat graphics, for example real estate listings).

The Solution

As a leading digital design agency Sydney, Percept gave careful consideration to ensure this digital marketing campaign felt trustworthy. While the creative is playful and fun, it also feels credible and professional, while tying in to the look and feel of their existing branding design.

Simple and engaging messaging is utilised to communicate the offer to both investors and first home buyers with an approachable and relatable tone of voice.

As English may be the second language for a portion of the target market, iconography was utilised to reinforce the direct messaging to maximise the clarity of communication.

The words are framed with a keyline house icon – due to its simplicity and wide recognition as the universal symbol for home. The icon playfully interacts with the photography over a vibrant, energetic yellow background – helping to build brand recognition and positivity.

The campaign headline ‘Rent Buster’ was retained as it is direct and straight to the point. The visual style and messaging for this digital marketing campaign was rolled across various online platforms.

If you want to hire a digital design agency Sydney, Percept can certainly help you.

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PERCEPT – Digital Design Agency Sydney

Digital Marketing Campaign

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