The Challenge

Design agency, Percept, was selected by the Australian Government for this infographic design project.

The Fair Work Ombudsman (FWO) website provides information and advice to users about workplace rights and obligations. Following the Fair Work Commission Penalty Rates Decision that was handed down, an interactive infographic design was required to visually demonstrate who is affected by the penalty rates decision. As such, the FWO required a design agency such as Percept, with infographic design experience.

The Fair Work Ombudsman assessed the Australian Government – Creative and Digital Communication Panel for Graphic Design Services and approached Australian design agency, Percept for this HTML infographic design project. The infographic was to be a part of their existing website design, containing easily digestible information and a personalised summary tailored to the user’s selections.

It was important that the interactive infographic design adhered to the existing brand guidelines, and ensured mobile compatibility as well as taking web accessibility standards into consideration because that is a requirement of all work for The Australian Government. This is why a high quality design agency like Percept was needed to complete the work to the expected standards.

The Solution

Percept is a design agency in Australia with infographic design skills.

This interactive infographic design solution was a simple, three step process, that guides the user through the selections. Clear icons, headings and hover states that invert when selected, were implemented to show the user’s current position and present information in an engaging, concise way.

Once selection criteria are filled, the key details relevant to the user’s specifications appear. The affected areas are separated into distinctive sections, accompanied by icons and an industry colour specific background to visually inform the user which sector they are currently viewing.

Design agency, Percept, provided an effective solution that avoids large blocks of text which can be hard to read and digest. The result is an interactive infographic design with a flow of information that is simple, intuitive and engaging for users of the Australian Government FWO website to follow quickly and easily.

If you have a similar project and need an Australian design agency, Percept is here to help. Contact us with your brief and we’ll be in touch.