The Challenge

Shore Hire needed a new website design to fall in line with their recently updated catalogue design which was also developed by Sydney creative agency, Percept.

The new website design needed to reflect Shore Hire’s offering as one of the most complete shoring, propping and traffic experts in Australia – an industry leader. The end-user experience needed to be significantly enhanced with a constant call-to-action to increase customer engagement and conversions.

The Solution

The streamlined and contemporary new website design uses thoughtful and intuitive navigation with the user experience top of mind. The hero image banner showcases the real people that make Shore Hire’s service and solutions the best in the industry as well as displaying the product usage in situation, bringing a feel of authenticity and relativity to the new website design.

The introduction of a constant side widget provides access to key resources throughout the site. To assist users in planning their projects and streamlining the quoting process, a shortlist feature is also available to add products and easily request a quote when finished.

The new website design features improved usability and it is led by quality content and information to assist users through the process. The new website design has a visual strength about it and represents Shore Hire’s capabilities and experience as the industry leader in a way which their target audience will respect.