The Challenge

Branding specialist, Percept, was appointed to develop the brand strategy and campaign design for The Healthy Workers Initiative as part of the National Partnership Agreement on Preventive Health (NPAPH). From the more than 200 branding agencies included on the NSW Government Advertising and Digital Communication Services Pre-qualification Scheme, Percept was successful in being selected for this project due to proven expertise in brand strategy.

The aim was to address modifiable risk factors for chronic disease in workers, targeting behavioural and organisational factors, such as; overweight/obesity, reducing fat intake, alcohol and tobacco use.

The Solution

Brand strategy expert, Percept, targeted both businesses and employees on this branding brief. With a high percentage of workers at risk of chronic diseases, Percept’s approach for the brand strategy was to use a strong, clear and easy to understand message that defines the essence of the initiative.

The concept ‘Health, Check’ resonated with the target audience at focus group testing stage.

Percept developed the brand strategy, branding and brand campaign for this ‘Get Healthy at Work‘ project, based on the idea of a ‘things to do’ list, showcasing the importance of keeping your health in-check.

It was important that the initiative is portrayed as an established, trusted and reliable program. The design is simple and clear in communication design, so it effectively connects with, and engages the widest possible audience within the two target segments – employers and employees.

If you need brand strategy and branding services, contact Percept!