Paul Wade

Branding Design

Branding design for sports website of Australian professional football star and former Socceroo captain, Paul Wade by brand designer, Percept.

Case Study

Branding Design

In search of a brand designer in Sydney, former Socceroo captain, Paul Wade asked design agency, Percept, to work on this website design. A top brand designer was required as part of a sports branding design project that celebrates his professional sporting career as well as his new life on the speaking tour for corporate programs, educational programs and coaching clinics.

A professional football career gave Paul Wade a great profile among Australians and now he can use this notoriety on the public speaking tour. It enables him to share his experiences and help advise others in areas such as leadership and overcoming adversity. Wadey, as he is affectionately known, is a gifted, highly entertaining speaker, capable of delivering relevant messages on a range of different subjects tailored to suit an event’s needs. Paul incorporates a fun, motivational, school, business or corporate orientated message.

As the brand designer, it was design agency, Percept’s job to encapsulate this energy and excitement into the sports website design for this famous Australian and former professional football star.

Paul Wade is one of the most highly experienced and sought after speakers in the industry, and with 118 appearances for the Socceroos, the 1988 Olympic Games, two world cup campaigns, two National Soccer League championships and the NSL player of the year in 1988, he offers a unique insight into the world of professional football and this sports website design needed to reflect his experience.

These principles he’s learnt can be applied to any football code, professional or local club sports, schooling, the corporate world and everyday life in general, which is why he is a sought-after motivational speaker.

Paul’s talks are tailored to each audience and he is promoting skills for life which is the theme of the professional sports website design for this Australian hero.

If you are interested in a highly professional, sports branding design, Percept would like to work with you. Contact us to get the conversation started. We would like the opportunity to discuss our engagement as your brand designer in Sydney.