P&O Cruises

eDM Campaign Design

Creative agency, Percept, designs effective eDM design for brand campaign by P&O Cruises.

Case Study

eDM Campaign Design by Creative Agency, Percept

The Challenge

Creative agency, Percept, worked with P&O Cruises on various eDM design projects to reach their guests with effective and engaging messaging in a brand campaign.

On the final days aboard the P&O Cruise, valued guests receive a Come Back and Sail (CBS) offer. This offer provides numerous perks including casino and cabin credit that’s attainable once the guest books a cruise within a certain period from their last cruise.

To promote this offer, P&O approached creative agency, Percept, to create an eDM design that will improve the take up rate of the brand campaign and remind past guests to take up the Come Back and Sail (CBS) offer before it expires.

Following the success of the CBS campaign, P&O again chose to work with Percept as their creative agency to design another eDM highlighting the various casino offers and discounts they had for their guests. It needed to engage the user with a bold and striking eDM design to increase the uptake of these brand campaign incentive offers.

The Solution

For the brand campaign, the Percept creative agency, designed an eDM that made use of distinct imagery and illustrations, reminding past guests of all the good times they had and could have again during a P&O cruise.

The eDM design for the brand campaign opens up with strong messaging whilst employing the soft and calming P&O brand colours. The email newsletter goes on to have vibrant coin chips in the body to covey a Casino-like look and feel. The various call-outs in the body expresses the cruise feel with a ticket like outline that attracts the user to take action.

The next eDM design for the brand campaign by creative agency, Percept, played on the neon lights to convey an enjoyable and exhilarating experience. The animated GIF utilises neon like qualities by flickering on and off to attract the user’s attention and invite them to consider the offer.

Percept, the design agency for this heavily illustrated eDM design, used various cruise and casino like elements to set the scene and entice guests to consider another cruise with P&O.

If you want an eDM design that’s effective, partner with a creative agency such as Percept for your next brand campaign.