The Challenge

Powerwest is a successful power solution company with many large projects for the mining industry across Australia. Their core business is designing, constructing and operating remote power stations.

After rebranding Powerwest and creating their marketing communications, Percept were engaged to design their website with a look and feel that fits with the new branding. The website design is aimed at the managing directors of companies within the mining and engineering industries.

The Solution

The website design features beautiful aerial photography of Western Australia. This visually connects the client to the location of its business operations as well as depicts the size of their projects when working with the mining industry. Mines by nature are visually dramatic. Using hero imagery of the projects helps convey the scale of Powerwest’s work and positions them accordingly. A combination of aerial landscapes and people in-situation in various roles present an authentic and transparent view of Powerwest projects.

A graphic line device was created, inspired by the negative space between the letters in the logo design. Representing connection and continuity, this element features throughout the website design, creating a sophisticated visual style that is unique to the Powerwest brand.

Text is kept to a minimum, only communicating key information so that decision makers succinctly get a clear impression of Powerwest’s offerings and clean typography helps convey this in a modern and professional way whether they’re on a mobile, tablet or computer.

The new website and associated brand identity effectively elevated Powerwest’s image in the mining industry and aptly represents them as a best-of-breed company that values long-standing relationships with their clients.

Powerwest have advised that since the new brand and website were launched they have actually doubled their client-base and new enquiries have also significantly increased, due they believe, to their new visual and digital presence in the market.