The Challenge

Salt Equestrian is a brand of equestrian apparel for female athletes and horse riders. The brand’s vision is to create inspiring, performance-wear that is both high quality and comfortable to wear right throughout the day. To launch their branding (created by Percept), they required an e-commerce website design and hired digital design agency, Percept, as their partner for this project.

Percept is a digital design agency in Sydney, specialising in branding and e-commerce website design. After the successful delivery of branding services, Percept was asked to create and develop one for Salt Equestrian that reflects their brand values.

The e-commerce website design needed to be professional and sophisticated yet still feel youthful and fun.

The Solution

Digital design agency, Percept, began the e-commerce website design by using a banner carousel below a simple navigation bar. This fun and feminine layout uses clean typography with pastel hues and pops of aqua green to appeal to the target audience.

Featured products are shown directly underneath the banner to immediately direct customers to the online store.

The product pages within the store have a drop down menu that allows users to quickly select their size, colour and quantity because converting sales is the primary objective of this e-commerce website design.

The product details and specifications appear in collapsible tabs, keeping the page clean and easy to use.

If you would like branding and an e-commerce website design for your business, just contact digital design agency, Percept.