Salt Equestrian

e-Commerce Website Design

In need of appealing e-commerce website design, this sports apparel company approached Percept as their chosen Sydney digital design agency.

Case Study

Sydney Digital Design Agency for e-Commerce Website Design

The Challenge

Salt Equestrian is a brand of equestrian apparel for female athletes and horse riders. The brand’s vision is to create inspiring, performance-wear that is both high quality and comfortable to wear right throughout the day. To launch their brand, they required an e-commerce website design and hired Sydney digital design agency Percept as their partner for this project.

Digital design agency Percept, specialise in e-commerce website design and were asked to create and develop one for Salt Equestrian that reflects their brand values.

This e-commerce website design needed to be professional and sophisticated yet still feel youthful and fun.

The Solution

Digital design agency Percept began the e-commerce website design by using a banner carousel below a simple navigation bar. This fun and feminine layout uses clean typography with pastel hues and pops of aqua green to appeal to the target audience.

Featured products are shown directly underneath the banner to immediately direct customers to the online store.

The product pages within the store have a drop down menu that allows users to quickly select their size, colour and quantity because converting sales is the primary objective of this e-commerce website design.

The product details and specifications appear in collapsible tabs, keeping the page clean and easy to use.

If you would like an e-commerce website design for your business, just contact Sydney digital design agency, Percept.



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