Ecoriginals selected Percept for the branding, packaging and web design for their eco-friendly nappy range. This helped establish their brand, get them get on the market, while also providing a resource full of details about their products, including where they retailed.

Case Study

The Challenge

Ecoriginals have developed an eco-friendly disposable nappy range. These baby products will compete directly with the quality commercial brands, while offering a strong environmental proposition.

This new branding, packaging and web design was to appear as trustworthy, premium and reliable, whilst offering the same, if not better, performance and quality as the market leader, Huggies, a giant in the baby products sector.

The Solution

Sydney creative agency, Percept, developed branding, packaging and web design that speaks directly to the ‘eco’ message of the product in its use of colour and imagery cues.

The colours for the branding are soft and gentle, as is the type. The imagery is both nursery-friendly and suggestive of the environmental skew of the brand. The packaging design includes babies wearing the nappies to help customers have an emotional connection with the product as well as presenting a visual size of infant that parents can relate to.

The product range includes Newborn, Infant, Crawler, Toddler and Walker sizes, with outer shippers. The brand then extended to baby wipes and nappy tape too.

Once these baby products were launched, we were called upon for their web design and digital design to help with efforts such as their email marketing and advertising campaigns.



Branding, Packaging & Web Design Sydney

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