Ecoriginals selected Percept for the branding, packaging and web design for their eco-friendly nappy range. This helped establish their brand, get them get on the market, while also providing a resource full of details about their products, including where they retailed.
Ecoriginals have developed an eco-friendly disposable nappy range. These baby products will compete directly with the quality commercial brands, while offering a strong environmental proposition.
This new branding, packaging and web design was to appear as trustworthy, premium and reliable, whilst offering the same, if not better, performance and quality as the market leader, Huggies, a giant in the baby products sector.
The colours for the branding are soft and gentle, as is the type. The imagery is both nursery-friendly and suggestive of the environmental skew of the brand. The packaging design includes babies wearing the nappies to help customers have an emotional connection with the product as well as presenting a visual size of infant that parents can relate to.
The product range includes Newborn, Infant, Crawler, Toddler and Walker sizes, with outer shippers. The brand then extended to baby wipes and nappy tape too.