Luxury brand of Australian organic skincare product packaging design project.
Ivi Organic is an Australian cosmetic luxury brand specialising in organic skincare. Their products are designed to work across all skin types and ages; organic and high quality; available online and they ship internationally.
The product packaging design brief was to develop a high-end brand with an organic, modern and sophisticated look and feel to be rolled out across a packaging range for skincare products.
Percept developed a branding and design strategy to differentiate Ivi Organic and position the luxury brand as unique, inspirational and relevant to the skincare audience. A set of custom illustrations were developed as the hero brand element, which is ownable by Ivi Organic, helping them stand out in the skincare category.
The illustrations of women in several poses showcases soft and beautiful parts of the female body; the concept is inspired by Picasso’s famous line drawings; they are modern, fluid and feminine; the brand colours black and white with subtle hints of pink establish a premium feel.
After a successful launch of these initial products, the client is already underway with plans to expand the range which they are finding easy to do with the flexibility of the product packaging design formula that Australian agency, Percept, created for them.