Brand refresh for Australian retail and trade product range by packaging designer, Percept.
Brand Refresh by Packaging Designer, Percept
Lubemate is the retail range produced by Macnaught sold in independent retailers. The products are reliable and cost competitive.
The objective was to establish a new look and feel for the Lubemate product range to give their branding design a stronger presence in-store.
As a top Australian packaging designer, Percept felt it was important to hero the branding and make product imagery prominent on pack, allowing customers to easily see exactly what the product looks like.
A solid holding device contains important pack information. Key features assist in the purchasing decision and highlight important technical information.
Dual product name and description were considered as a clear way of showing alternate product options.
The overall brand refresh and packaging design now gives the product range a sense of trust and a well established feel.
If you have a brand refresh project for a packaging designer, Percept is here to help.