Brand and Packaging Refresh

Brand and packaging refresh for Australian retail and trade product range by packaging design company, Percept.

Case Study

Brand and Packaging Refresh by Packaging Design Company, Percept

The Challenge

When working on this brand and packaging refresh project for a cluttered retail category, there were many things for Sydney packaging design company, Percept, to consider.

Lubemate is the retail range produced by Macnaught sold in independent retailers. The products are reliable and cost competitive.

The Lubemate name leans on the equity of the Macnaught name and reputation. When they contacted the Percept packaging design company, the task was a brand and packaging design refresh. The objective was to establish a new look and feel for the Lubemate product range to give the brand a stronger presence in-store.

The Solution

As a top Sydney packaging design company, Percept felt it was important to hero the branding and make product imagery prominent on pack, allowing customers to easily see the product.

For the brand and packaging refresh, we created bold packaging design that emphasises the product. The black allows the brand design to stand-out, making for strong shelf blocking.

A solid holding device contains important pack information. Key features assist in the purchasing decision and highlight important technical information.

Dual product name and description were considered as a clear way of showing alternate product options.

The overall brand and packaging refresh now gives the product range a sense of trust and a well established feel.

If you have a project for a packaging design company, Percept are here to help.


PERCEPT – Packaging Design Company

Brand & Packaging Refresh

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Call + 61 2 9544 3200


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