Brand and packaging refresh for Australian retail and trade product range by packaging design company, Percept.
Lubemate is the retail range produced by Macnaught sold in independent retailers. The products are reliable and cost competitive.
The Lubemate name leans on the equity of the Macnaught name and reputation. When they contacted the Percept packaging design company, the task was a brand and packaging design refresh. The objective was to establish a new look and feel for the Lubemate product range to give the brand a stronger presence in-store.
A solid holding device contains important pack information. Key features assist in the purchasing decision and highlight important technical information.
Dual product name and description were considered as a clear way of showing alternate product options.
The overall brand and packaging refresh now gives the product range a sense of trust and a well established feel.
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