Digital brand awareness campaign for the Olay Regenerist product range.

CASE STUDY

The Challenge

Working with PR agency, Tomorrowland Group, Percept were engaged to create digital collateral for the Olay Regenerist product range awareness campaign, consisting of an infographic, microsite, EDM and social media graphics.

The Solution

Taking inspiration from the Olay Regenerist brand guidelines, Percept created a series of digital design assets to increase brand awareness for the Olay Regenerist product range, whilst in keeping with the look and feel of this well-known multi-national brand.

The design of this digital campaign helps explain the active ingredients and shows customers which products are best suited to their skin and how to use them effectively.

Their digital strategy used a combination of an infographic, EDM, microsite and social media graphics to target and inform their prospective consumers.

From the feedback we’ve received, the campaign is proving to be very successful so far and continues to be utilised.