Branding and website for an Australian car hire company. The website development by Sydney company Percept, features an online booking system.

Case Study

Percept were approached by a franchise business owner with plans to breakaway and start a new company in truck and car hire.

Impressed by our full service branding portfolio, they entrusted Percept with developing their new company’s full visual identity, starting with the brand name development, then their logo design. After that came the design of their website, which required an online booking system as the main hub for new business enquiries.

The initial brief was to develop a name that was professional and trustworthy with an established feel.

We developed, workshopped and presented several options, each with a strong rationale.

Robus Rentals was selected for its meaning and how well it integrated with the tagline; simple, reliable, trusted. The name is also completely ownable, easy to recall and can be read quickly on the side of a car or truck.

As the next task, Percept designed the Robus Rentals logo and tagline. Driven by our research and analysis of the car and truck hire industry, we developed a visual identity that allows Robus Rentals to stand out in a positive and memorable way.

The logo we designed is bold, clean and modern but also has longevity. The icon is representative of a vehicle badge and the brand colours set Robus Rentals apart from their competitors.

Once the visual identity was finalised, we designed and developed the most important tool of their business – the Robus Rentals website, complete with a complex booking portal.

The website is fully custom built from its design to the content management system. Through the website, customers are easily able to book a rental vehicle using the online booking system.

The system sends an email for each booking to the relevant branch as well as a confirmation email to the customer.

The website also features a custom content management system which allows Robus to edit and manage all content areas such as vehicle information, specials and rental rates.

Through careful planning, expert development and meticulous testing the Robus Rentals website provides each branch an easy to manage vehicle booking system and its customers a simple, user-friendly online booking portal experience.

If you have a branding and website project you’d like to discuss with Percept, simply contact us today.