The Challenge

This project by one of Australia’s top design agencies, Percept, was for the design of an annual report.

Nanosonics develops innovative technological solutions for the infection control market. They transform the way infection prevention practices are understood and conducted, improving standards of care. The company is based in Australia, with offices all over the world. They have experienced tremendous growth over the past year and continue to do so, both in the global market as well as internally.

A long-term client of one of Sydney’s top design agencies, Percept, they approached us for their annual report design based on the theme ‘Transforming to Meet Growing Market Demand’.

The theme conveys their significant market growth. The brief to graphic design agencies, including Percept, for this annual report was to bring life and energy through a vibrant colour palette. For strategic branding purposes, they wanted to retain a clean corporate look and have a feel that fits within the med-tech industry conventions. It is for this reason they chose to work with Percept, because Percept has a great reputation for branding Australia.

The Solution

The annual report design features bold, expressive typography which conveys the proud and confident stance of Nanosonics in their approach.

The annual report design is also about revealing behind-the-scenes of their year on year performance. This draws visual parallels to the typographic treatment and vibrant gradients used in the internal pages.

Rich gradients used throughout the document, providing depth and reinforcing the sense of growth and progress that this Australian company has made internationally. A secondary colour palette is used as backgrounds on key pages, in graphs and in the footer to highlight important content and clearly differentiate the document sections.

Percept is a branding Australia specialist. Of all the Australian design agencies, Percept has plenty of experience and expertise in annual report design. If you are assessing design agencies and would like a proposal for you annual report, just send Percept – Branding Australia your creative brief.