Porterallen came to Sydney branding company Percept for a logo design refresh as part of their corporate identity and communications design project.
Corporate Identity Refresh & Print and Digital Marketing Communications Design
Porterallen has in excess of 20 years specialist recruitment experience in life insurance, general insurance, wealth management, superannuation, investments, financial planning, funds management, accounting, finance and banking. When they came to Australian branding company, Percept, their focus was on evolving the branding of the company for a more modern, polished and professional corporate identity without moving too far from their established image. Basically, the assignment was a refresh of their communications design.
Porterallen wanted to maintain a clear connection to their old branding by retaining key recognisable elements, so the brief was very clearly a logo evolution, not a revolution.
Branding company, Percept, was chosen to undertake this transformation by combining the best of the old corporate identity and evolving those elements into a new, more modern image that best represents the desired image projection of Porterallen in their communications design. In this communications design project, their entire branding system would be updated by Percept, creating the cornerstone of their newly evolved corporate identity.
By undergoing this communications design refresh with branding specialist, Percept, it remains a clearly identifiable market leader in the primary target markets of both the hiring company and the applicants in the banking, finance and commerce sectors as none of their true brand equity had been lost, it had only been revitalised.
This branding and communications design refresh has increased the company’s perceived value and quality on a national scale.
If you are looking for a branding company to help you with a communications design project, you can contact Percept at any time.