Porterallen came to Sydney branding company Percept for a logo design evolution as part of their corporate identity refresh and communications design refresh project.
Porterallen has in excess of 20 years specialist recruitment experience in life insurance, general insurance, wealth management, superannuation, investments, financial planning, funds management, accounting, finance and banking. When they came to Sydney branding company, Percept, their focus was on evolving the brand of the company for a more modern, polished and professional identity without moving too far from their established image. Basically, the assignment was a communications design refresh.
Porterallen wanted to maintain a clear connection to their old branding by retaining key recognisable elements, so the brief was very clearly a logo evolution, not a revolution.
Branding company, Percept, were chosen to undertake this transformation by combining the best of the old corporate logo design and evolving those elements into a new, more modern image that best represents the desired image projection of Porterallen and creating the cornerstone of their newly evolved corporate identity.
By undergoing this communications design refresh it remains a clearly identifiable market leader in the primary target markets of both the hiring company and the applicants in the banking, finance and commerce sectors as none of their true brand equity had been lost, it had only been revitalised.
This branding and communications design refresh has increased the company’s perceived value and quality on a national scale.