The Challenge

Creative agency, Percept, are brand consultants in Sydney. As a full-service creative agency, our work covers everything from branding and communication design for print, through to digital design such as website design.

Fortitude are business consultants who selected Sydney creative agency, Percept, for their new branding and website design.

The challenge for brand consultants, Percept, was to create branding and website design that encompassed their offerings. This included strategic planning, finance and management, balanced with their custom approach to each customers’ business as consultants.

The Solution

Percept is a full-service creative agency in Sydney. Our design studio is full of brand consultants, visual communication design experts, branding and website design specialists.

Percept approached this branding and website design project, wanting to create an image that was ownable and also represented the core values of Fortitude Business Consulting. These brand values are based on solid relationships and partnerships with their clients as trusted consultants.

A strong icon made of two F’s represents the company and their clients, the negative space represents Fortitude’s creative problem solving and progressive approach. Clean typography completes the bold corporate logo design which has a corporate and professional feel which is important for consultants.

The branding was then developed further and rolled out to a range of internal and external brand communications including; company stationery, corporate brochure design and their new website design.

If the Percept creative agency can assist you as brand consultants on a similar project, please contact us.