Bringing people and furniture together with a new brand for Furniture at Work.
Dezign are a well-established, experienced furniture and fit-out business. FAW is the retail/consumer arm of Dezign’s existing offer and will be treated as a separate entity.
Simplicity is key in elevating Furniture at Work, setting them apart from a cluttered crowd.
To demonstrate the flexibility of the new brand design and the potential for how it will work moving forward, Percept designed how the new look and feel could work across all brand collateral for the company, including stationery, website and vehicle signage.
The new brand design conveys a confident and trustworthy image, providing FAW with the confidence and belief to succeed within a competitive industry.