Planning Ingenuity


Percept is a design agency that specialises in branding.

Case Study


Planning Ingenuity, asked design agency, Percept, to develop a branding scheme for their company.

As a high quality town planning service provider, a professional logo design was of high importance in terms of how they are perceived in the Sydney market.

Percept is a design agency that specialises in branding. Percept began the branding process with client consultation to determine brand positioning and branding startegy. From there a logo design was created that clearly explained what Planning Ingenuity did visually, whilst remaining corporate in appeal. From this developed their full branding design that was clean and contemporary in style.

This branding design theme was then rolled out to their corporate identity and branding package which uses a colour palette that differentiates them from their competitors.

Percept continued the branding look and feel onto their corporate document design, so everything that is produced by their office has a consistent feel in its branding.

Finally, Australian design agency, Percept, came up with a responsive website design that is modern and fluid in style, rounding off their suite of corporate marketing communications.

Planning Ingenuity were very happy with the results of their new branding scheme and believe that it has improved the professionalism of their company in their client’s eyes.

If you are interested in professional branding, Percept is a design agency that would be happy to discuss your branding scheme with you. Simply contact us here.