The Challenge

Sydney School of Business and Technology (SSBT) was established in 1999 as a Registered Training Organisation (RTO) and Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).

With growing global exposure, SSBT approached specialist branding company, Percept, to develop their brand identity so it would appeal to international students as well as those based in Sydney or throughout Australia.

The Solution

Branding experts, Percept, created a new brand identity design featuring an icon made up of book-shaped colours which form a crest. The brand identity concept signifies that merit and excellence can be achieved by all kinds of individuals if they open their mind and open a book.

The brand identity also features negative space which reveals a star, which is a reminder for students to aim high and shine bright.

The brand identity design is anchored by a bold, contemporary typeface that feels progressive and welcoming. The colour palette for the new branding draws on the vibrant, multicultural nature of SSBT and Australia’s sunburnt country.

A brand story was developed by Percept as part of the branding, which is targeted towards international students, this together with the website design and brand style guide form a solid foundation for the growing education institution. Thanks to branding agency, Percept, they now have a brand identity that represents the organisation effectively, whilst still retaining links to its past.