Brand Naming & Graphic Design

Brand naming and graphic design including product catalogue design by Percept brand design agency.

Case Study

Brand Naming & Graphic Design incl. Catalogue Design by Percept Brand Design Agency

Seeking brand naming and graphic design for a new product, Alspec is an independent Australian industrial company based in Western Sydney. They distribute aluminium semi-fabricated products. Over the past 35 years the company has grown to become a leader in its field, with an Australia-wide distribution network.

After shortlisting leading graphic design companies in Sydney, they selected the Percept Brand Design Agency as the chosen consultancy to help them create the VersaStyle brand naming, graphic design, catalogue design and marketing collateral.

Alspec needed a brand design agency to come up with a smart and sophisticated way to help fabricators showcase their VersaStyle Wardrobe Systems to consumers. This wallet was designed to house all Alspec marketing collateral that was designed for the launch of their new wardrobe range.

Part of the creative brief for Percept, brand design agency, was to come up with the brand naming for this product range and VersaStyle was selected from the brand name creation list we brainstormed, refined and presented in the product brand naming process.

The minimal and clean graphic design for this catalogue design, took inspiration from the beautiful photography of lifestyle images intended to have an aspirational effect on the consumer.

This brochure design which acts as a catalogue was used as a marketing tool to highlight the system’s design, features, benefits, style, colour and hardware.

If you are looking for a brand design agency, Percept are here to discuss your brand naming and graphic design Sydney.


PERCEPT Brand Design Agency

Brand Naming & Graphic Design

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